“We’re not just looking to display information—we want every screen to express the cowboy spirit of Texan cuisine and tell our brand story. The AG Neovo DS4351U All-in-One digital signage display has not only enhanced our brand’s visual presentation but also elevated the perceived value of our products, becoming a key part of the customer experience.”
RANGERS Texas-Mex Fried Chicken originated in Taipei’s Tianmu shopping district and has since expanded with multiple locations. Known for its authentic Southern-style American fried chicken, it has long been praised as “the best fried chicken in Taipei.” As the brand opened a new store inside Dream Plaza—located next to Taipei City Hall MRT Station in the bustling Xinyi District—upgrading its brand visuals became a key focus to stand out among the many competing international and local food and beverage brands.
The new location is situated in a highly competitive, premium commercial district, where the brand must quickly capture the attention of passersby among a crowded field of food vendors. In addition, with a diverse menu and frequent promotional campaigns, the store needed a flexible solution capable of real-time updates for menu information and brand messaging.
AG Neovo partnered with Ame Design Studio to deploy the DS4351U 43-inch All-in-One digital signage displays at the RANGERS Dream Plaza location. Four displays were installed side by side in a suspended configuration above the counter, creating a striking horizontal digital menu board. This setup replaced traditional printed posters and enabled a fully digital, dynamic presentation of the menu and brand visuals.
The design team leveraged the site’s architectural layout to implement a suspended four-screen configuration using AG Neovo’s high-brightness, high-resolution DS4351U 43-inch All-in-One digital signage displays. This setup not only ensured clear content visibility but also enhanced the visual appeal and focal point of the space. The displays were also integrated with a CMS (cloud-based content management system), allowing back-end staff to update content at any time.
To stand out in the bright and visually competitive environment of a shopping mall, RANGERS chose AG Neovo’s All-in-One digital signage displays featuring 500 nits of high brightness and ultra-high 4K resolution. This ensures that menu items and brand content remain sharp and clearly visible—even under natural sunlight or strong interior lighting—strengthening the customer’s first visual impression.
From an operational standpoint, the displays are integrated with a cloud-based CMS, allowing the operations team to remotely update menu items and marketing content at any time. This not only improves the efficiency of information delivery but also significantly reduces on-site labor and the risk of human error, resulting in more flexible store management.
Additionally, the displays feature Anti-Glare and Anti-Burn-in technologies, which help maintain image clarity and stability during long hours of operation. This enhances customer engagement and dwell time, improving the overall ordering experience and reinforcing brand perception.
With AG Neovo’s commercial display solution, RANGERS successfully created a visually compelling and digitally efficient new store presence inside the Xinyi shopping district. The eye-catching setup not only draws the attention of passing customers but also reinforces its brand position as “the best fried chicken in Taipei,” making it a standout dining destination within the mall.
