“We’re not just displaying information—we want our screens to express the cowboy spirit of Texan cuisine and tell our brand story. The AG Neovo NSD-4303 All-in-One digital signage display has enhanced our brand visuals and added value to our product presentation. It’s become an essential part of the customer experience.”
RANGERS Texas-Mex Fried Chicken originated in Taipei’s Tianmu shopping district and has since expanded to multiple locations. Renowned for its authentic Southern-style American fried chicken, it has long been praised as “the best fried chicken in Taipei.” With the opening of a new branch inside Dream Plaza, located next to the City Hall MRT Station in the Xinyi District—a hotspot of international and local F&B competition—upgrading the brand’s visual presence became a key objective.
The new branch is located in a highly competitive premium retail area, where the brand must stand out among numerous food vendors. With a diverse menu and frequent promotions, the store required a flexible solution that could quickly update menu content and brand visuals in real time.
AG Neovo collaborated with Ame Design Studio to install the NSD-4303 43-inch All-in-One digital signage displays at the Rangers Dream Plaza location. Four displays were mounted side by side in a suspended layout above the counter, creating a striking horizontal digital signage strip. This replaced traditional posters and allowed for dynamic, digital menu and brand content presentation.
Taking into account the store’s interior layout, the design team used four high-brightness, high-resolution NSD-4303 displays in a suspended configuration. This ensured both visual clarity and aesthetic integration into the space. The system was connected to a cloud-based CMS, enabling staff to manage and update content remotely at any time.
To cope with the bright and competitive visual environment of the shopping mall, RANGERS chose AG Neovo’s All-in-One displays featuring 500 nits brightness and 4K ultra-high-definition resolution. This ensured that menus and brand messages remained clear and vibrant even under natural sunlight or intense indoor lighting—helping to make a strong first impression.
Operationally, the displays are integrated with a cloud-based CMS, allowing the operations team to remotely update menus and promotional content at any time. This improves efficiency, reduces on-site staffing needs, and minimises the risk of errors, making branch management more agile.
In addition, the displays feature Anti-Glare and Anti-Burn-in™ technologies to maintain visual clarity and screen stability during extended use. This encourages customers to stop, engage, and interact—enhancing the overall ordering experience and strengthening brand perception.
Through AG Neovo’s commercial display solution, RANGERS successfully created a visually impactful and digitally efficient brand presence at its new Xinyi District location. The installation not only attracts the attention of passing shoppers but also reinforces its brand image as “the best fried chicken in Taipei,” becoming a standout feature in the food court.
